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“From the first business plan I wrote, I wanted to add ranges. Historically, we were always a fourth-quarter brand [sales concentrated in colder weather]. But you have to be able to sell year-round to open your own stores. And we didn’t want to be known for just one item.” Which is why you can now buy Ugg clogs and flip-flops, shearling coats, gilets and ear muffs, even sheepskin pillows and rugs.

Now that she has taken the brand global, Rishwain is turning her attention to men, who, she admits, may be more of a challenge to win over.

Justin Timberlake, Brad Pitt and Jude Law are already fans, and, as Rishwain lets slip, the forthcoming launch of Ugg in Covent Garden will boast a handful of fashion-conscious Chelsea footballers. But it may be a while longer before most British men follow suit.

FIVE OTHER RECESSION-PROOF PIECES

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The high street label Uniqlo has seen a surge in sales for its cut-price cashmere sweaters. Sales are 20 per cent up on last year.

Party dresses

While some of Sir Philip Green's retail empire struggles, Topshop thrives, which the billionaire attributes to Kate Moss's signature line. This week, her party dresses sold out within hours of going on sale.

The classic trench

Burberry is weathering the recession with its outerwear. Last week, the company announced a 13 per cent rise in revenue to £539m for the first half of the year.

Uplifting underwear

Pioneered by Australian sheep shearers in the Twenties and championed in the Seventies by young surfers who used them to swaddle their cold, wet feet, they were an unlikely contender for high-fashion status. And with a hefty price tag – starting at £170 for the most basic style – the ugly Ugg seemed a fad fit to fizzle out.

She said: "This was a particularly nasty attack on a lone female. While the second woman did not take part in the robbery, the CCTV shows she did nothing to stop the victim from being attacked.

"We are following a number of lines of inquiry and hope that by releasing these CCTV images members of the public may be able to provide us with valuable information.

"The incident occurred in the early hours after some people may have attended Valentine's Day events near Purley station.

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"Perhaps you are friends of the women in the CCTV images and were with them earlier in the night? Perhaps one of them is your daughter, or college friend or even a workmate?"

The main suspect is described as white, aged between 20 and 25, 5ft 6ins tall, with black, shoulder-length dyed hair.

Her friend was wearing a khaki jacket, short skirt, black tights and boots. She was seen smoking.

Cameras caught the robber punching the woman in the face, pulling her hair and knocking her to the ground as her friend stands nearby.

Police described both of the robbers as aged in their early 20s.

Detective Constable Paula Eustace, of British Transport Police (BTP), said the woman was rescued by a railway employee who heard her shouts for help.

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